China Marketing Weekly

Marketing Tips for Zhihu, Toutiao, Bilibili

November 20, 2020 Tait Lawton Season 1 Episode 8
China Marketing Weekly
Marketing Tips for Zhihu, Toutiao, Bilibili
Chapters
China Marketing Weekly
Marketing Tips for Zhihu, Toutiao, Bilibili
Nov 20, 2020 Season 1 Episode 8
Tait Lawton

Join Tait and Lawrence as we take you through the top news this week that affects companies selling into China.

Today we'll be giving some practical tips about Toutiao, Bilibili and Zhihu.

All topics and sources:

1) Zhihu is growing, and Zhihu ads are becoming more sophisticated
Source: https://www.nanjingmarketinggroup.com/blog/zhihu-advertising 

2) What is Toutiao? How do people use it?
Source: https://www.nanjingmarketinggroup.com/blog/what-is-toutiao

3) Bilibili's has a cool new note taking feature

4) Taobao launched a cat game to accompany Double 11 sales.
Source (Chinese): https://www.36kr.com/p/964909717757696

5) Why do Chinese tech giants struggle to make good B2B software?
Source: https://lillianli.substack.com/p/why-chinese-tech-giants-struggle

6) Who is responsible for children’s education? Parents or teachers?
Source: https://www.globaltimes.cn/content/1205592.shtml

7) “China’s economy can double in size by 2035” - That’s what Xi said.
Source: https://www.bloomberg.com/news/articles/2020-11-03/china-s-xi-says-economy-can-double-in-size-by-2035

Show Notes

Join Tait and Lawrence as we take you through the top news this week that affects companies selling into China.

Today we'll be giving some practical tips about Toutiao, Bilibili and Zhihu.

All topics and sources:

1) Zhihu is growing, and Zhihu ads are becoming more sophisticated
Source: https://www.nanjingmarketinggroup.com/blog/zhihu-advertising 

2) What is Toutiao? How do people use it?
Source: https://www.nanjingmarketinggroup.com/blog/what-is-toutiao

3) Bilibili's has a cool new note taking feature

4) Taobao launched a cat game to accompany Double 11 sales.
Source (Chinese): https://www.36kr.com/p/964909717757696

5) Why do Chinese tech giants struggle to make good B2B software?
Source: https://lillianli.substack.com/p/why-chinese-tech-giants-struggle

6) Who is responsible for children’s education? Parents or teachers?
Source: https://www.globaltimes.cn/content/1205592.shtml

7) “China’s economy can double in size by 2035” - That’s what Xi said.
Source: https://www.bloomberg.com/news/articles/2020-11-03/china-s-xi-says-economy-can-double-in-size-by-2035