China Marketing Weekly

Nio ET7 to compete with Tesla Model S

January 14, 2021 Tait Lawton
China Marketing Weekly
Nio ET7 to compete with Tesla Model S
Show Notes

Join Tait & Lawrence to hear about the trends affecting marketers in China.


Fewer people to travel during Spring Festival.

A poll of 15,000 people showed the respondents to be about evenly split between three options:

  1. Travel during Spring Festival
  2. Stay home
  3. Wait and see

Some local governments have urged citizens to avoid travelling, and some have even gone so far as to offer subsidies to encourage local citizens to stay at home.

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Nio ET7 to compete with Tesla Model S.

Vehicle maker Nio has announced the ET7 model, which should arrive in 2022. First impressions: It looks slick. On paper, it will have numerous upgrades compared to a Model S. For example, it’ll have a range of 1,000 kilometers, more sensors, and processing power. However, whether that translates into a better driving experience still remains to be seen.

If we had to bet, we’d say we expect to see Chinese auto brands move up the value chain in a similar way to Chinese smartphones. Previously, Chinese brands never crossed the minds of luxury-car buyers. Now things seem like they are changing. 

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WeChat’s hashtag function is a cool way to make Official Account content easier to browse.

We felt better explaining this one with video, but please check it out here:

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