Join Tait & Lawrence to hear about the trends affecting marketers in China.
Fewer people to travel during Spring Festival.
A poll of 15,000 people showed the respondents to be about evenly split between three options:
Some local governments have urged citizens to avoid travelling, and some have even gone so far as to offer subsidies to encourage local citizens to stay at home.
Source 2 (Chinese): https://36kr.com/p/1051003225800448
Nio ET7 to compete with Tesla Model S.
Vehicle maker Nio has announced the ET7 model, which should arrive in 2022. First impressions: It looks slick. On paper, it will have numerous upgrades compared to a Model S. For example, it’ll have a range of 1,000 kilometers, more sensors, and processing power. However, whether that translates into a better driving experience still remains to be seen.
If we had to bet, we’d say we expect to see Chinese auto brands move up the value chain in a similar way to Chinese smartphones. Previously, Chinese brands never crossed the minds of luxury-car buyers. Now things seem like they are changing.
Source (English): https://www.topspeed.com/cars/others/nio-et7-ev-ar190681.html
WeChat’s hashtag function is a cool way to make Official Account content easier to browse.
We felt better explaining this one with video, but please check it out here: https://youtu.be/00pRBIt5g2s
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